Time to sale: Typically, it will take longer to acquire a new customer through marketing as you will need to launch multiple touch points (e.g., emails, social media posts, and/or published blog posts) to find new customers.Customer acquisition: When acquiring a new customer through your marketing efforts, you are earning that new customer “organically.” In other words, with marketing, your customers come to you, whereas with advertising, you pay money for your brand to be presented to the customer.With marketing, your costs are typically all internal, such as employee wages, and marketing tools, such as your email automation platform. Dollars spent: Advertising is typically more expensive than marketing because you pay a third-party platform to present your business to other customers.Understanding the differences between a marketing strategy and an advertising strategy will help you determine which is a better fit for your business (or how to use them together).Ī few key differences between marketing and advertising include: While marketing and advertising are often used interchangeably, they are two distinct business practices. How is marketing different from advertising? Different types of advertising include search ads, direct mail ads, print advertising, and social media ads. In other words, you invest a specified dollar amount for your business, product, and/or service to be displayed in front of potential, new customers. What is advertising?Īdvertising is a business practice where you pay money for brand visibility. ![]() You can do that by explaining your competitive edge, showing proof of your past work, and/or promoting products and services the customer might be interested in. ![]() The purpose of marketing is to guide those at the top of the funnel toward the bottom. At the bottom, you have those who are ready and eager to buy. At the top of a funnel, you have those who have barely (if ever) interacted with or heard of your brand. In fact, according to a QuickBooks Small Business Insights survey, “improving marketing results” was the second leading priority among small businesses (next only to increasing online sales). If you want to grow any business, marketing should be a top priority. Marketing involves building relationships with potential customers so a sale can take place. advertising?īefore you determine if marketing and/or advertising is right for your business, you should have a clear definition of each. You’ll also learn a few marketing tips to help bring in the biggest return on your investment. While a strong, small business advertising push might work for your right now, you could find that a well-crafted marketing campaign is a better fit six months from now.ĭiscover what small business advertising is, how to approach it, and why it’s different from small business marketing. ![]() Many factors come into play, including your budget, target audience, how many years you’ve been in business, if you’re trying to break into a new market, or even the season or time of year. The (somewhat frustrating) answer is: It depends. If you’re a small business looking to scale your brand, where should you spend your time: marketing or advertising? The right advertising platform for your business depends upon your target market.Using marketing and advertising campaigns together will bring the biggest return on your investment.With advertising, you pay money to a third-party platform to gain brand visibility, while marketing requires you to build up a following organically.
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